How a Man On a Mission (And a Harley) Reinvented Banking.

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  • Additional Information
    • Subject Terms:
      ING Direct NV 877751698
    • Subject Terms:
      KUHLMANN, Arkadi
    • Abstract:
      The article profiles ING Direct chief executive officer (CEO) Arkadi Kuhlmann and how he made ING Direct number one in a business, Internet banking, that was predicted to fail. Kuhlmann succeeded with ING by offering free online checking and savings accounts with no minimum account balances, and interest rates on savings that bettered the national average. This formula has turned ING Direct into one of the top U.S. banks.