Macy's Drops 'Mock Homes' for Martha Stewart.

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  • Additional Information
    • Subject Terms:
      MACY'S Inc. M
    • Subject Terms:
      STEWART, Martha, 1941-; LUNDGREN, Terry J., 1952-
    • Abstract:
      The article focuses on the decision of Macy's Inc. and its CEO Terry Lundgren to stop plans to build nearly life sized homes in its stores that would display a new line of home goods produced by Martha Stewart. The decision has ben linked to a sharp decline in the U.S. housing market and will not effect the store's plans to market Martha Stewart merchandise.