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A race to meet deadlines.
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- Author(s): Pennington, Adrian
- Source:
TVB Europe. May2007, Vol. 16 Issue 5, p20-25. 2p.
- Subject Terms:
- Additional Information
- Abstract:
The article provides information on the development surrounding the sports event World Rally Championship. In 2006, the total audience figures of the event were almost 807 million. The total hours of the event's coverage has increased by 155% from 1,780 hours in 2002 to 4,544 in 2006. Furthermore, many believed that the event represents one of the world's sports broadcasting challenge.
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