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Nine tips for using the merge/purge.
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- Author(s): Valentino, Gina
- Source:
Multichannel Merchant (Penton Media, Inc.). Apr2007, Vol. 3 Issue 4, p36-37. 2p.
- Subject Terms:
- Additional Information
- Abstract:
The article identifies nine types of data classifications that can be obtained from the mailing list. These types of data are the result of merge/purge processing and can be a valuable segmentation tool. The nine data types are descending order hierarchy, family IDs, rental hits, rental multis, unique household names, maiden/married name, maximum contacts, e-mail hits and national change of address (NCOA).
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