MEMBERS' REACTIONS TO APPARENT GROUP APPROVAL OF A COUNTERNORM COMMUNICATION.

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    • Abstract:
      The article discusses a study which investigated different kinds of information about majority opinion. It examines whether the norm-related opinions of the members of a relatively small face-to-face group be modified without discussion-mediated changes in the consensus, but merely by the transmission of new information about it. The study aims to create a situation where some of the communication effects would occur frequently and where their occurrence in relation to acceptance of the communication could be examined systematically.