SOCIAL INFLUENCE ON OPINIONS AND THE COMMUNICATION OF RELATED CONTENT.

The article attempts to determine the effects of group pressure on opinion, where opinion was to remain private. The author explained that, in this experiment, he will present a situation where the individual finds his own opinion discrepant from the clearly defined norms of his group, but where he may keep his opinion private. According to the author, findings indicate that opinions can be influenced through first influencing content, however, such influence may not occur merely through the acquisition of additional information.