"A breath of fresh air worth spreading": media coverage of retailer abandonment of tobacco sales.

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  • Author(s): McDaniel PA;McDaniel PA; Offen N; Yerger VB; Malone RE
  • Source:
    American journal of public health [Am J Public Health] 2014 Mar; Vol. 104 (3), pp. 562-9. Date of Electronic Publication: 2014 Jan 16.
  • Publication Type:
    Journal Article; Research Support, N.I.H., Extramural
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: American Public Health Association Country of Publication: United States NLM ID: 1254074 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1541-0048 (Electronic) Linking ISSN: 00900036 NLM ISO Abbreviation: Am J Public Health Subsets: MEDLINE
    • Publication Information:
      Publication: Washington, DC : American Public Health Association
      Original Publication: New York [etc.]
    • Subject Terms:
      Commerce* ; Decision Making, Organizational* ; Information Dissemination* ; Mass Media*; Tobacco Products/*supply & distribution; Bibliometrics ; Databases, Factual ; Diffusion of Innovation ; Humans ; United States
    • Abstract:
      Objectives: Media play an important role in the diffusion of innovations by spreading knowledge of their relative advantages. We examined media coverage of retailers abandoning tobacco sales to explore whether this innovation might be further diffused by media accounts.
      Methods: We searched online media databases (Lexis Nexis, Proquest, and Access World News) for articles published from 1995 to 2011, coding retrieved items through a collaborative process. We analyzed the volume, type, provenance, prominence, and content of coverage.
      Results: We found 429 local and national news items. Two retailers who were the first in their category to end tobacco sales received the most coverage and the majority of prominent coverage. News items cited positive potential impacts of the decision more often than negative potential impacts, and frequently referred to tobacco-caused disease, death, or addiction. Letters to the editor and editorials were overwhelmingly supportive.
      Conclusions: The content of media coverage about retailers ending tobacco sales could facilitate broader diffusion of this policy innovation, contributing to the denormalization of tobacco and moving society closer to ending the tobacco epidemic. Media advocacy could increase and enhance such coverage.
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    • Grant Information:
      R01 CA143076 United States CA NCI NIH HHS; 1R01 CA143076 United States CA NCI NIH HHS
    • Publication Date:
      Date Created: 20140118 Date Completed: 20140417 Latest Revision: 20211021
    • Publication Date:
      20240628
    • Accession Number:
      PMC3932821
    • Accession Number:
      10.2105/AJPH.2013.301564
    • Accession Number:
      24432885