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The ill effects of none-exposure.
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- Author(s): Eyers, Paul
- Source:
Marketing Week. 2/22/2007, Vol. 30 Issue 8, p40-41. 2p.
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- Additional Information
- Subject Terms:
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- Abstract:
The article reveals the result of the study conducted by Reader's Digest Inc. concerning the behavior and attitudes of consumers towards their health in Great Britain. It states that pharmaceutical companies could do far more to raise their profile with consumers, with several benefits. The British positive attitude to health could link to people's awareness of the benefits of a healthy diet and lifestyle.
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