British acts to reach for the prize by heading South by South West.

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    • Subject Terms:
      UNITED States; UNITED Kingdom
    • Abstract:
      The article discusses the impact of the American music festival South by South West on British music performers. Five of the biggest British acts will be releasing their debut albums in the United States the same week as the event in which they will perform. The five acts will be among the 145 British performers scheduled to play 2007's SXSW which is an increase from 112 British acts that played the year before. Comments from SXSW UK & Ireland manager Una Johnston are included.