Automatic Security-Software Renewals.

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    • Abstract:
      The article focuses on the trend in the U.S. security software industry. A new trend in the U.S. security-software industry is to sell the software as a service that is billed to your credit card automatically each year--unless you take measures to opt out first. McAfee started automatically renewing customers in 2001, but over the past year both Symantec and Microsoft (with its new Windows Live OneCare products) have also adopted automatic renewals. Of these, OneCare is the most difficult to opt out of: Customers who have bought the product online must cancel their subscription altogether to opt out.