Thirsty for More.

The article provides information on claims of Judy Ramberg, vice president and consumer strategist of food and beverage for Iconoculture Inc., regarding the beverage companies in the U.S. Ramberg stated that the millenials are the key factor in the trend of beverage business. Millennials seek for beverages that offer the benefits promised and which serve a greater purpose. She said that modern consumers are most responsive to methods like virtual efforts online and personalized label.