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  • Author(s): Kaufman, Debra
  • Source:
    Computer Graphics World. Jan2007, Vol. 30 Issue 1, p26-27. 2p.
  • Additional Information
    • Subject Terms:
      REALD Inc.; 3-D films; FILM genres; LEWIS, Michael J.; CHICKEN Little (Film); MONSTER House (Film); MOTION picture industry
    • Abstract:
      The article provides information on the role of Real D, a digital three dimensional (3D) experience provider, in the transformation of the stereoscopic film genre. In 2002, film producer Michael J. Lewis started Real D with the intent of developing technology for 3D in cinema. Real D's first stereoscopic film was the 2005 "Chicken Little" and its first Real D-equipped theater, the Mann Theatre's Grauman's Chinese Complex, was completed in 2005 as well. Following the 3D version of "Chicken Little" was "Monster House," which, says Lewis, played in Real D on 4 percent of the screens but accounted for 15 percent of the overall box office.