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Did the Gore Campaign Underemphasize the Economy in 2000? Comparing Candidate Attention with the Economy from 1960 to 2000.
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- Author(s): Carter, Amy
- Source:
Journal of Political Marketing; 2006, Vol. 5 Issue 4, p1-18, 18p, 4 Charts- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract: This research examines whether or not Gore's campaign significantly differed from those of his predecessors to the extent that it underemphasized the economy. This paper is based on an analysis of candidate emphasis of economic issues in presidential campaigns from 1960 to 2000. In addition, the research explores variations in television news media coverage of campaign issues for the last several elections. The paper also examines election 2000 public opinion in order to assess the salience of the economy as an election issue in the public. The analysis here demonstrates that Gore's campaign was commensurate with the campaigns of his predecessors (facing similar economic conditions) in dealing with the economy as an election issue. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Political Marketing is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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