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20:20 scoops digital Stolichnaya account. (cover story)
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- Author(s): Hoffbrand, Jenny
- Source:
Precision Marketing. 1/12/2007, Vol. 19 Issue 6, p1-1. 1/5p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article reports on the appointment of 20:20 London as the international digital agency of Stolichnaya Vodka, the number one selling vodka in the world. 20:20 London was appointed after a competitive four-way pitch for the new global web site for Stolichnaya Brand Organization's brand revamp. Relaunching of the brand will comprise a web site and various digital initiatives designed to engage a new generation of vodka drinkers.
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