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Arts and crafts: Is the fight back on to beat own brands? (cover story)
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- Author(s): Pomphrey, Graham
- Source:
License! Europe. Aug/Sep2006, p36-37. 2p.
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- Abstract:
The article focuses on the progress of arts and crafts sector despite the licensing industry's battle with own brands and discounting rumbles in Great Britain. Ivan Matviak, director of Disney Stationery for Europe said that the progress is due to the quality and innovation seen in the arts and crafts operation. Emma Sherski, licensing director at Vivid added that innovation can compete with low price points especially in delivering good quality and relevant products.
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