Managing Creativity: A Gap Analysis Approach to Identifying Challenges for Industrial Design Consultancy Services.

The article presents a gap analysis approach to identifying challenges for industrial design consultancy services. It focuses on the situations and challenges met by the design consultant and the client through a case in point as the partnership progresses. The key findings suggest that the design consultants are not sufficiently able to package and sell their skills and knowledge and their challenges seem to culminate in the management of the interface between them and their clients. The challenges of utilizing industrial design consultant services mainly concern the field of network-oriented procedures and management.