Fear appeals in advanced tobacco control environments: the impact of a national mass media campaign in Norway.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read More Add to Saved list
  • Author(s): Halkjelsvik T;Halkjelsvik T; Lund KE; Kraft P; Rise J
  • Source:
    Health education research [Health Educ Res] 2013 Oct; Vol. 28 (5), pp. 888-97. Date of Electronic Publication: 2013 Jun 13.
  • Publication Type:
    Comparative Study; Evaluation Study; Journal Article; Research Support, Non-U.S. Gov't
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Oxford University Press Country of Publication: England NLM ID: 8608459 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1465-3648 (Electronic) Linking ISSN: 02681153 NLM ISO Abbreviation: Health Educ Res
    • Publication Information:
      Publication: Oxford : Oxford University Press
      Original Publication: Oxford ; Washington, D.C. : IRL Press, [c1986-
    • Subject Terms:
      Mass Media*; Fear/*psychology ; Health Promotion/*methods ; Smoking/*psychology; Adult ; Female ; Humans ; Intention ; Male ; Middle Aged ; Norway ; Persuasive Communication ; Smoking/adverse effects ; Smoking Prevention ; Surveys and Questionnaires
    • Abstract:
      Norway has one of the most comprehensive infrastructures for tobacco control in the world and has launched several media campaigns recent years. Can yet another anti-smoking campaign, using fear appeal messages, have an immediate impact on smoking behavior, motivation to quit and health beliefs? A sample of smokers (N = 2543) completed a survey before and after a 7-week national media campaign. Individual exposure to campaign (unaided recall) was used as predictor of change. We observed no statistically significant effect on smoking status but tendencies were in the expected direction for daily smokers (P = 0.09). There were no effects on number of cigarettes per day, likelihood to quit or reduce smoking. Small but statistically significant effects were found on motivation to quit (P < 0.01, ηp(2) = 0.004) and perceived seriousness of health hazards (P < 0.05, ηp(2) = 0.002). In addition, there was an increase in interpersonal discussions about health and smoking for those exposed to the campaign (P < 0.01, ηp(2) = 0.008). We conclude that there are very small effects of a relatively short and intense mass media campaign on a population of smokers already exposed to one of the most comprehensive tobacco control programs in the world.
    • Publication Date:
      Date Created: 20130615 Date Completed: 20140701 Latest Revision: 20191210
    • Publication Date:
      20240628
    • Accession Number:
      10.1093/her/cyt064
    • Accession Number:
      23766451