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- Author(s): Banks, John1
- Source:
Brand Strategy. Dec/Jan2007, Issue 208, p8-8. 1/2p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article discusses the growth of schizophrenic shoppers in Great Britain. Their usual fields of confusion include organics, genetically qualified food, fair trade, local produce and censored advertising to children. They think that organic food is safer though its residues may be similar to non organic food. They view genetically modified food as bad for it was not proven to be safe and that retailers cut their border on fair trade and censored advertising to children can lessen their obesity.
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