CONFORMITY TO GROUP PRESSURE IN RELATION TO THE VALUE OF THE TASK MATERIAL.

This study was an investigation of the effect of varying the value content of a perceptual task under conditions of group pressure, when factual anchorage was held constant. 20 Ss, each with both high and low scores on the Allport-Vernon Study of Values, were exposed to a group pressure situation in which task materials were of both high and low values for each S. The results showed that group pressure is resisted when highly valued material (particularly economic) is utilized, and that, in general, susceptibility to influence increases with pressure. [ABSTRACT FROM AUTHOR]

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