LEVEL OF INITIAL ATTITUDE, ACTIVE REHEARSAL, AND INSTRUCTIONAL SET AS FACTORS IN ATTITUDE CHANGE.

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    • Abstract:
      2 experiments are reported in which Ss having extremely favorable, favorable, and neutral attitudes toward the church were induced to read an antichurch essay to 6 listeners of their choice outside the laboratory. ½ of the Ss in each predisposition group were told that their own attitudes might be influenced as a result of the experience. Both those Ss who were ‘favorable’ toward the church and those who were ‘neutral’ became significantly less prochurch as measured by posttesting with the attitude scale. The extremely prochurch Ss were not significantly influenced by this mode of persuasion. Instructional set did not produce any significant differences in susceptibility of Ss in any of the groups to the compliance experience. [ABSTRACT FROM AUTHOR]
    • Abstract:
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