Technology changes face of public-relations profession.

The article presents public relations methods pertaining to Web site communication. The first method is to ensure that the client's online press room is updated often which offers clear, direct and easy navigation and accessibility of information. The next method is the consistent use of new technologies to communicate and offer information to the media. It also emphasizes the importance of posting online the client information through the most recently published blogs in order to open new channels of communication with the consumer.