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CHAPTER TWELVE: Supply chain strategies: A demand-driven lifeline to your customers.
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- Abstract:
Chapter 12 of the book "The Manager's Guide to Competitive Marketing Strategies" is presented. It formulates the basic strategies for transporting a product to its intended market and presents criteria for choosing channels of distribution. It also describes techniques to evaluate distributor performance and integrates demand-driven, supply-chain strategies into the strategic marketing plan.
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