Data Mining Ready For a Comeback.

The article discusses the important applications of data mining in an organization or company. Quantitative analysis in a company often becomes painful and misleading, however, exemptions include data mining, predictive analytics, forecasting and optimization. The areas of application of data mining include promotions or campaign targeting, churn prevention and antifraud, in which it has a major role in industries, like telecommunications, travel or leisure or gaming, and retailing. Data mining is also applicable in national security, antifraud and crime prevention. Defect tracking is one of its fast-growing application. While the most significant areas include health care and scientific research.