Banks Rewarding Customers for Everyday Transactions.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      NATIONAL City Bank (Company) ; CITIBANK NA 032714060
    • Abstract:
      The article discusses the marketing strategies of banks of the United States. The National City Bank has introduced the "Points from National City" program. According to the program, customers will be awarded points on transacting with bank online. These points are redeemable against various rewards. Citibank Corp. has also come up with its "ThankYou Network" program.