CEREALS & CEREAL BARS Better granolas, cheaper flakes.

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  • Source:
    Consumer Reports. Sep2006, Vol. 71 Issue 9, p16-19. 4p. 6 Color Photographs, 3 Charts.
  • Additional Information
    • Subject Terms:
      PREPARED cereals; SAFEWAY Inc.; KELLOGG Co.; GENERAL Mills Cereals LLC; COMMERCIAL product evaluation
    • Abstract:
      This article evaluates several cereal bars including products from Kashi, Nature Valley, Kellogg's, Post, Quaker, and Kraft South Beach Diet, and also evaluates several types of cereals including frosted flakes from Kellogg's, Kroger, and Publix, toasted oats from General Mills, Safeway, and Publix, and mini wheats from Kellogg's, Trader Joe's, and Albertson's. INSETS: STORE BRANDS TAKE ON TONY, CHEERIOS, AND MINI-WHEATS;WHAT¿S WHAT IN WHOLE GRAINS.