MAC COSMETICS.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): Sacks, Danielle
  • Source:
    Fast Company. Sep2006, Issue 108, p62-63. 2p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      COSMETICS; COSMETICS marketing; PERSONAL beauty; ARTISTS; RETAIL industry; EMPLOYEES; RETAIL stores; ESTEE Lauder Cos. Inc.
    • Abstract:
      The article focuses on the customer experience of shopping at MAC, a cosmetics retailer with nearly 1,000 stores worldwide. MAC is a division of $6.3 billion cosmetics giant Estée Lauder. The article describes how visitors to MAC stores are treated to a collaborative "artistic" experience that suggests the best makeup products for clients by considering clients part of the artistic process. MAC artists are not commissioned salespeople, so visitors do not feel pressured to buy products.