Getting universal primary tobacco use prevention into priority area schools: a media literacy approach.

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  • Author(s): Bier MC;Bier MC; Zwarun L; Fehrmann Warren V
  • Source:
    Health promotion practice [Health Promot Pract] 2011 Nov; Vol. 12 (6 Suppl 2), pp. 152S-8S.
  • Publication Type:
    Journal Article
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Sage Publications Country of Publication: United States NLM ID: 100890609 Publication Model: Print Cited Medium: Internet ISSN: 1524-8399 (Print) Linking ISSN: 15248399 NLM ISO Abbreviation: Health Promot Pract Subsets: MEDLINE
    • Publication Information:
      Original Publication: Thousand Oaks, CA : Sage Publications, c2000-
    • Subject Terms:
      Health Literacy* ; Mass Media* ; Schools* ; Smoking Prevention*; Health Promotion/*organization & administration; Adolescent ; Curriculum ; Health Education ; Humans ; Missouri ; Organizational Case Studies
    • Abstract:
      The impact of any prevention intervention depends on its ability to influence health risks and behavior change and the extent to which the target audience has access to and participates in the program. In this article, the authors make the case that media literacy-based tobacco prevention education can be integrated into the middle school curriculum in a way that delivers on both counts. They describe Missouri's successful development and dissemination of the Youth Empowerment in Action! Tobacco Education, Advocacy, and Media curriculum to schools serving populations that are most vulnerable to tobacco-related health disparities. They make three recommendations to support health program developers' efforts to motivate and prepare teachers to implement and sustain universal tobacco prevention education in areas of highest need.
    • Publication Date:
      Date Created: 20111110 Date Completed: 20120405 Latest Revision: 20171116
    • Publication Date:
      20240628
    • Accession Number:
      10.1177/1524839911414887
    • Accession Number:
      22068578