Nontraditional Isn't Untraditional Anymore.

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    • Subject Terms:
      MASS media; MARKETING strategy; TELEVISION; BLOGS; PODCASTING; WIRELESS communications
    • Abstract:
      The article reports that for big marketers media mix is increasingly becoming a mandatory strategy. Ranging from packaged-goods marketers to automotive companies, heavy reliance on television is becoming a mainstream priority. It is to be noted that the big marketers are also rethinking how they use emerging media, such as viral campaigns, wireless messaging, blogs and podcasts.