Supermarket chic.

The article informs that Asda Store Ltd's George clothing line has elevated from a Great Britain only brand to one sold in Wal-Mart-owned stores globally. The clothing line takes its name from creator George Davies, who founded the Next fashion chain. A major review undertook by the George team revealed that customers did not want the clothing sold in the same environment as the rest of the store. Asda, therefore, changed the layout from a supermarket-style aisle to a racetrack, visually enclosed by striking lifestyle graphics.