SERVING THE NICHE.

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    • Abstract:
      The article discusses the Long Tail economic theory and the 80/20 rule in the context of libraries' readers' advisory services. The author illustrates how libraries expose patrons to niche literature through, for example, readalike lists; libraries have provided such services long before online technology made satisfying niche demands so easy. The benefits of filter technology in serving the tail are explained. INSETS: Web exclusive;Eight Lessons from the Long Tail.