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West Ashley Library
9 a.m. - 5 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
9 a.m. - 5 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 5 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 5 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. – 5 p.m.
Phone: (843) 849-6161
McClellanville Library
9 a.m. – 1 p.m.
Phone: (843) 887-3699
John's Island Library
9 a.m. - 5 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. - 5 p.m.
Phone: (843) 766-2546
Folly Beach Library
9 a.m. - 2 p.m.
*open the 2nd and 4th Saturday
*open the 2nd and 4th Saturday
Phone: (843) 588-2001
Miss Jane's Building (Edisto Library Temporary Location)
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Phone: (843) 869-2355
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
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Dorchester Road Library
9 a.m. - 5 p.m.
Phone: (843) 552-6466
John L. Dart Library
9 a.m. - 5 p.m.
Phone: (843) 722-7550
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Phone: (843) 795-6679
Main Library
9 a.m. - 5 p.m.
Phone: (843) 805-6930
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9 a.m. - 5 p.m.
Phone: (843) 805-6892
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Phone: (843) 744-2489
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Phone: (843) 805-6909
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The implications of incomplete and spurious personal information disclosures for direct marketing practice.
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- Author(s): Robertshaw, Gary S.; Marr, Norman E.
- Source:
Journal of Database Marketing & Customer Strategy Management. Apr2006, Vol. 13 Issue 3, p186-197. 12p. 5 Charts. - Source:
- Additional Information
- Subject Terms:
- Abstract: The self-disclosure of non-transactional, individual-level consumer information for direct marketing purposes — eg interests, beliefs, competitor spending habits and future purchase intentions — is essentially voluntary in nature. This raises the possibility that such information may be to some degree incomplete and unreliable. A review of the literature, however, reveals that this has received little attention and, consequently, the implications for direct marketing practice have been overlooked. Using 157 personal interviews, this study quantifies typical levels of personal information omission and falsification in voluntary disclosures. The types of personal information that consumers tend to omit and falsify are identified, and an understanding of the underlying reasons is provided with a consideration of the implications for direct marketing practice. Whilst the findings indicate typically low levels of personal information omission and falsification, these are shown to have a potentially significant impact on the profitability of companies employing direct marketing methods. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Database Marketing & Customer Strategy Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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