BlackBerry rehab innovative offering of hotelier.

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    • Abstract:
      The article reports on the innovative strategies of Chicago Sheraton Hotel and Towers employee Rick Ueno to get rid of his BlackBerry addiction. Euno recounted his addiction with the mobile communication device and how he got rid of it. He worked with Quinn & Co., a public relations company, to tell his story and he has gotten a good publicity out of the story in the national media. He has also extending offers to his hotel guests to hold their BlackBerries or similar devices for them during their stay at the hotel if they want to get rid of their BlackBerry addiction.