Best use of multicultural.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      LOS Angeles (Calif.); CALIFORNIA
    • Subject Terms:
      GETTY Center (Los Angeles, Calif.) ; GRUPO Gallegos (Company)
    • Abstract:
      The article reports that Long Beach-based Grupo Gallegos is the 2006 winner of the Mediaweek Media Plan of the Year for Best Use of Multicultural Media for its advertising campaigns for Los Angeles, California's arts institution "The Getty Center." Gallegos was hired to spark interest among the city's Spanish-speaking citizens. In fact, Grupo Gallegos was so successful in luring fans to a summer concert last July featuring the Grammy Award-winning Colombian singer Andrea Echeverri, that concert-goers caused a traffic jam on the freeway exit leading to The Getty.