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  • Additional Information
    • Subject Terms:
      ASIA
    • Subject Terms:
      LEVI Strauss & Co. 030689439 ; BARTLE Bogle Hegarty Ltd.
    • Abstract:
      Presents information on an advertising campaign, created by Bartle Bogle Hegarty for Levi Strauss' Princess Fit denim jeans which will be introduced in Asia. Design of the jeans; Overview of the advertisements created by Bartle; Taglines to be featured in product hangtags, store banners and shopping bags.