The Rules. (cover story)

This article discusses several rules for purchasing a digital press. The first rule is that buyer should know his market. The interest of consumers must be considered. The second is that digital print is different. Toner and inkjet behave differently than ink and often require special papers. Another rule states that digital presses are not like printing-presses as most buyers know them. There are significant differences in speed, sheet size, color capability and other factors. The fourth rule is to consider the value, not the cost. Digital presses most often use a click charge model to cover maintenance and usage costs.