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SWOT Analysis.
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- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract:
Provides a business analysis of Lucasfilm Ltd., a San Rafael, California-based film and entertainment company, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including high brand value, wide range of services, and strong market position; Weaknesses, including poor performance of its subsidiary Lucas Online, and lack of innovation and new subjects; Opportunities for improvement, including strong brand image, and growing popularity of video games; Threats to the company, including growing monotony of sequels, video piracy, and increasing competition.
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