SWOT Analysis.

Provides a business analysis of E. & J. Gallo Winery, a privately held wine maker that produces about 30% of the wine sold in the U.S., focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its strong market position and wide range of offerings; Weaknesses, including poor product positioning and potentially contaminated wine; Opportunities for improvement, including increase in wine exports and rise in wine consumption in the U.S.; Threats to the company, including decline in production of grapes and Pierce's disease.