Dell Yields on Opteron After Rivals Gain. (cover story)

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    • Subject Terms:
      DELL Computer Corp. 114315195 DELL
    • Abstract:
      The article focuses on the decision of Dell Inc. to sell Opteron-based servers in a surprise business strategy brought about by a combination of lackluster performance and unexpectedly strong competition. Company officials contended that the decision to embrace Opteron is part of a wider effort to reinvigorate its revenue growth and its overall business model in response to competitive gains made at the company's expense by some of its rivals. The author has assessed the economic performance and indicators of the company.