Dixie Chicks go mainstream in marketing, not their music.

This article focuses on the decision of country music artists Dixie Chicks not to become crossover artists--meaning they won't water down their country sound to appeal to a more mainstream pop or rock audience in the U.S. In so doing, the group is becoming a case study in how music companies are acceding to the wishes of new artists, forgoing short-term sales gains and, instead, managing their music assets for the long term. The Dixie Chicks are to be profiled in a new spinoff of VHI's Behind the Music show that will do a series on current artists. To promote the August 31, 1999 release of their second album, the group has been booked to appear during the summer 1999 Lilith Fair tour which exposes them to people who don't listen to country radio.