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IT'S IN THE CARDS.
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- Author(s): Sung, Amy; Alaimo, Dan
- Source:
SN: Supermarket News; 4/10/2006, Vol. 54 Issue 15, p22-23, 2p, 2 Color Photographs
- Subject Terms:
- Additional Information
- Abstract:
The article deals with the efforts of retailers to promote greeting cards. According to retailers, e-cards have had little or no impact on their sales. Beyond floral and party items, many retailers are merchandising pet cards in pet aisles, thank-you cards for baby showers in baby aisles, and invitations in the bakery. Supermarkets accounted for approximately $1.39 billion in sales, or 18.6 percent of greeting card sales in 2002. INSET: Multicultural Greetings.
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