Ipsos MMA announces the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution

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  • Author(s): PR Newswire
  • Source:
    PR Newswire US. 11/19/2024.
  • Additional Information
    • Alternate Title:
      IPSOS-MMA-Launches
    • Subject Terms:
      New York
    • Abstract:
      NEW YORK, Nov. 19, 2024 /PRNewswire/ -- Ipsos MMA, Inc., today announced the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution, a revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and laser-focused capability to implement and drive better financial performance in a validated, always-on, always-connected environment. Under development since early 2024, MMA's Unified NexGen capabilities will usher in a new era of data driven analytics supported by an always-on platform that provides its client partners with unprecedented predictive capability at the speed enterprises need. It will enable real-time integrations to activate, validate and recalibrate plans to meet every day changing marketplace needs and conditions. [ABSTRACT FROM PUBLISHER]