Brand Affinity Technologies (BAT) & Major League Baseball Players Association (MLBPA) Announce Groundbreaking License Agreement

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  • Author(s): PR Newswire
  • Source:
    PR Newswire US. 12/06/2011.
  • Additional Information
    • Alternate Title:
      Brand-Affinity-MLBPA
    • Subject Terms:
      California
    • Abstract:
      IRVINE, Calif., Dec. 6, 2011 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, announced today they have signed a licensing agreement with the Major League Baseball Players Association (MLBPA). BAT becomes the first company to offer advertisers a streamlined endorsement process utilizing three or more Major League baseball players, for both traditional and digital media campaigns. [ABSTRACT FROM PUBLISHER]