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The NBA All-Stars at Night Were Big and Bright ….
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- Author(s): Janoff, Barry
- Source:
Brandweek. 2/27/2006, Vol. 47 Issue 9, p16-16. 2/3p. 1 Color Photograph.
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
The article focuses on the participation of National Basketball Association players and celebrities in the sales promotion of several brands in Houston, Texas in February 2006. Nike hosted a party for Michael Jordan held at the 1001 McKinney Building for the launch of the AJXXI shoes. Hip-hop musician Nelly won the Reebok celebrity slam dunk contest. Jamie Foxx and Ice Cube are some of the featured celebrities in the All-Star-Game.
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