The portrayal of complementary and alternative medicine in mass print magazines since 1980.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read More Add to Saved list
  • Author(s): Clarke J;Clarke J; Romagnoli A; Sargent C; van Amerom G
  • Source:
    Journal of alternative and complementary medicine (New York, N.Y.) [J Altern Complement Med] 2010 Jan; Vol. 16 (1), pp. 125-30.
  • Publication Type:
    Journal Article; Research Support, Non-U.S. Gov't
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Mary Ann Liebert, Inc Country of Publication: United States NLM ID: 9508124 Publication Model: Print Cited Medium: Internet ISSN: 1557-7708 (Electronic) Linking ISSN: 10755535 NLM ISO Abbreviation: J Altern Complement Med Subsets: MEDLINE
    • Publication Information:
      Original Publication: New York, NY : Mary Ann Liebert, Inc., c1995-2021.
    • Subject Terms:
      Attitude to Health* ; Bibliometrics* ; Communication* ; Complementary Therapies*/economics ; Complementary Therapies*/statistics & numerical data ; Mass Media* ; Periodicals as Topic*; Canada ; Humans ; Terminology as Topic ; United States
    • Abstract:
      Objectives: The objectives of this study were to examine and describe the portrayal of complementary and alternative medicine (CAM) in mass print media magazines.
      Design: The sample included all 37 articles found in magazines with circulation rates of greater than 1 million published in the United States and Canada from 1980 to 2005. The analysis was quantitative and qualitative and included investigation of both manifest and latent magazine story messages.
      Results: Manifest analysis noted that CAM was largely represented as a treatment for a patient with a medically diagnosed illness or specific symptoms. Discussions used biomedical terms such as patient rather than consumer and disease rather than wellness. LATENT analysis revealed three themes: (1) CAMs were described as good but not good enough; (2) individualism and consumerism were venerated; and (3) questions of costs were raised in the context of confusion and ambivalence.
    • Publication Date:
      Date Created: 20100113 Date Completed: 20100601 Latest Revision: 20100128
    • Publication Date:
      20221213
    • Accession Number:
      10.1089/acm.2009.0124
    • Accession Number:
      20064019