Look at him now.

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  • Author(s): Attner, Paul
  • Source:
    Sporting News. 2/10/2006, Vol. 230 Issue 6, p18-23. 6p. 9 Color Photographs.
  • Additional Information
    • Subject Terms:
    • Abstract:
      The article focuses on football coach Mike Holmgren of the Seattle Seahawks. For Seattle and Holmgren, it always has been about when, not if, he would get the Seahawks to a Super Bowl. That's the reason one hires a two-time Super Bowl coach for $30 million over eight years and give him unprecedented power: control of personnel, plus a hand in overseeing the business side--everything from marketing to picking out seat colors for Qwest Field. But this is not the scenario Holmgren envisioned for his return to the championship game: to take seven years--and to get there only after losing all of his extra authority. INSET: Motown hit list.