The Players.

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  • Source:
    Marketing Magazine. 10/17/2005, Vol. 110 Issue 33, p13-34. 18p. 87 Color Photographs, 10 Black and White Photographs.
  • Additional Information
    • Subject Terms:
      LEADERSHIP; TREND setters; COMMUNICATION; MARKETING research; MARKETING strategy
    • Subject Terms:
      CANADA
    • Abstract:
      The article presents information on the 100 most influential people in Canadian communications. Through leadership, innovation or pure financial clout, these 100 men and women are the most powerful in Canadian communications. The 100 power players profiled have met one or more of the following criteria: Marketing Innovation-designing or implementing innovative products, a marketing strategy or creative; Financial Clout; and Influence/Leadership. Some of them are: Pierre-Yves Ariel, President of L'Oréal Canada, Ron Bertram, Vice-President, general manager Nintendo of Canada, John Bitove, Chairman and CFO of Priszm Canadian Income Fund, and others.