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Reebok In Step With Celebrity Brands.
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- Author(s): Paoletta, Michael
- Source:
Billboard. 1/21/2006, Vol. 118 Issue 3, p17-17. 1/2p. 2 Color Photographs.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
This article reports on the shoe styles to be unveiled by Reebok in its artist-driven partnerships. The newest shoes from the IceCream, Derrty One and DY lines will hit stores in March and April 2006. These celebrity brands will be preceded, in February 2006, by the new OG shoe. The OG campaign features Mike Jones, Lil Wayne and Lupe Fiasco. Retail prices of the shoes in the four Reebok lines range from $70 to $80.
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