WELCOME TO ORANGE DECADE AS MARKETERS COLOR YOUR WORLD.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Abstract:
      The article focuses on consumer color trends in the U.S. According to color experts, there are no absolutes in consumer color choices. Although blue is one of the favorite color in the U.S., orange has emerged as one of the most popular brand-making colors. Several companies used orange in building their brands such as Cingular, ING, Home Depot and Orange Mobility.