Nissan ad director: Talk about more than deal.

This article presents an interview with Rob Schwartz, executive creative director of TBWA/Chiat/Day Inc. He leads global creative efforts for Nissan and Infiniti. To a question on automotive advertising he said that a lot of people still believe in pushing the metal on people. Cars are inherently interesting. As an industry one should do a much better job of pulling people into showrooms. On employee pricing, product and brand he said that employee pricing was a good tactic that should have been a very short, one-time effort. On the campaigns for Infiniti and Nissan he said that they have tied the media to the messaging. These were ads that were going to car people. The interesting thing about car people is that they read buff books and trade publications religiously every month. They know what the car looks like.