A NEW ROOM IN THE APPLE. (cover story)

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    • Abstract:
      This article focuses on the Nokia Theatre Times Square, a music venue of AEG Live. The $21 million venue, with a flexible capacity that tops out at about 2,100 seats, will immediately provide stiff competition for existing venues in New York. The venue, converted from the Loews Astor Theatre at 1515 Broadway, opened September 19, 2005 with a multimedia extravaganza that not only showcased Bon Jovi's new Have a Nice Day album release, but also the theater's broad technological capabilities.